Dublin Bus ∞ REJECTED

By: Conor 25. February 2011 12:44

Live The Dream with Dublin Bus ∞



Seldom does a sound define a city. Adored by locals, revered by tourists, the Dublin Bus ticket beep is a sound that is known and loved the world over. 

Now for the first time ever, you can carry that sound, that sensation, the passion and the glory of stepping onto a Dublin Bus, wherever in the world you are. 

With 'Dublin Bus ∞' your Dublin Bus experience never has to end. Live the dream, love the beep, close your eyes and ride the bus. 

Just tap the ticket to toot that tone. 

*Dublin Bus ∞ is not affiliated to Dublin Bus. This is a utility app designed to awaken ones senses and take you to a far away place, deep inside the hallowed halls of a Dublin Bus. This application is not and can not be used as a substitute for a genuine Dublin Bus ticket.

The above is the iTunes screenshot and description text for our Dublin Bus app - the awesomely titled "Dublin Bus ∞"
The following is the email we received from Apple last night:

Hello Conor,

Thank you for submitting Dublin Bus ∞ to the App Store.

We've completed the review of your app, however, we cannot post this version to the App Store because it was found to be too limited - either in the intended audience or in its functionality - which is not in compliance with the App Store Review Guidelines <https://developer.apple.com/appstore/resources/approval/guidelines.html>:

       2.12     Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected

We understand there are no hard and fast rules to define a quality experience, but it can be helpful to take a look at the apps featured on the App Store to get a feel for the type of experience our users expect.

If you would like to share your app with friends and family, we recommend you review the Ad Hoc method, on the Distribution tab of the iOS Developer Portal, for details on distributing this application among a small group of people of your choosing.

We encourage you to review your application concept and evaluate whether you can incorporate features, content, or both, to enhance the user experience. For app design information, check out the videos: “Getting Started video: The Ingredients of Great iPhone Apps” and “iPhone User Interface Design,” available on the iPhone Developer Center <http://developer.apple.com/iphone>, and the iPhone Human Interface Guidelines <http://developer.apple.com/library/ios/#documentation/UserExperience/Conceptual/MobileHIG/PrinciplesAndCharacteristics/PrinciplesAndCharacteristics.html%23//apple_ref/doc/uid/TP40006556-CH7-SW1>; in particular the section, “Incorporate Characteristics of Great iPhone Applications.”

Alternatively, you may wish to consider a building a web app using HTML5. HTML5 is the major new version of HTML and enables audio and video to play natively in the browser without requiring proprietary plug-ins. Using HTML5, web apps look and behave like native iPhone and iPad applications, and using HTML5's Offline Application Cache, your web applications work even when the device is offline. With web apps, you have flexibility to deliver as much or as little functionality as you desire.

To get started with iPhone or iPad web apps, please review "Getting Started with iPhone Web Apps:" <http://developer.apple.com/safari/library/referencelibrary/GettingStarted/GS_iPhoneWebApp/index.html#//apple_ref/doc/uid/TP40008134>.

For a description of the HTML elements and attributes you can use in Safari on iPhone, check out "Safari HTML Reference: Introduction:"

Please feel free to reply to this email if you have any questions about this information or would like to discuss it further.

To appeal this review, please submit a request to the App Review Board at <http://developer.apple.com/appstore/resources/approval/contact.html>.

If you decide a native iOS app is the best option for your concept, we look forward to reviewing your revised application.

Best Regards,

App Review

So, cue the outraged, disgusted blog post, moaning about how Apple have screwed us over and the App Store rules and guidelines are a disgrace and Apple this Apple that, unfair, cry, whinge...

No, not really. Why? Because frankly the app is rubbish and Apple were right to reject it. All the app actually does is play a beeping noise. Not just any old beeping noise mind, it is the exact frequency of a Dublin Bus ticket machine... giving it one use, perhaps, not that we would endorse this sort of thing... but conceiveably a user could try and scam their way onto a Dublin Bus free of charge by playing the beep and holding up any old card to the machine. 
The first question everyone asks - Where did you get the beep? 
We got on a Dublin Bus, used a ticket and recorded the sound, then analyzed it to find the exact frequency and produced a new interference free sound based on tha t frequency and the correct length for a Dublin Bus ticket machine beep.
So, next question must be "Why did you guys make the app then if you wanted it to be rejected". There is a few reasons for this. 
1) Because we thought it would be hilarious to do, and it was.
2) To prove a point about making a crap app that should get rejected and having it rejected.
3) We needed a new blog post and this seemed like a good one.

Sure there are plenty of crap useless apps in the App Store, but at least Apple is actually trying to stop anymore getting in there. Do you really want an App Store full of rubbish apps? I know I don't.

Finally, to finish off, this comment left of my Facebook page really says it all.







Do you want to create your own crap Dublin Bus ∞ knock off? Download the full graphics and sound package here.






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